SO, this week, just over an hour ago, I wrote an article on my newly formatted newsletter Glide.
It was really, really hard to write. And I figured out why after I hit send.
I had been reading and researching online to get some education on the 'proper' way to create newsletter content. I followed the guidelines and delivered a newsletter today, but honestly, can you remember it?
Did it make you laugh, provoke any emotions or help you imagine what it would be like and feel like sitting in the Cafe Schwarzenberg with a hot Espresso tasting your first Sacher-Tore on a cooler October afternoon in Vienna? What I presented to you today was a flat and boring review of the newest and widest ship on the River Danube (although, the Crystal Mozart is magical, majestic and amazing for all of you river cruisers and definately interesting content for our current Crystal customers).
So tonight, only a short while after hitting send to hundreds of you, I feel compelled in a way to almost apologize for such a boring piece. Do you know what I did? I went with the norm, I followed the band wagon and didnt march to the beat of my own odd and unusual drum. The one thing I always preached to my children was to be who they are and to always be true to yourself. Lesson learned, Lisa Fitzgerald is not to ever read a book called, "How to do (fill in the blank)". I like the rhythm of my own drum.
We can actually even relate this 'recall' blog to a real travel related story. What I did today is kind of similiar in a way to what some people who feel like they need to jump on the Expedia or BookIt.com band wagon to buy their next vacation because Mr. NotAReal Name told them too and without much thought in the process, they do it. And when the NotAReal Name family took that vacation, they cam back with nothing special or memorable.
Today I wrote content that I know, even as a novice writer, was beneath my story telling capabilities. There was no heart in the piece, no passion or substance. For those who do read my stories, I know you appreciate those qualities because the greatest satisfaction I get is received in your comments or emails back to me telling me how much they enjoyed the story. In fact, one of my most heartfelt stories last year touched a client so much that they decided life is too short and ate the cake, she took the trip and continued her life story. Her words to me after that piece will forever be with me. She moved me.
What lesson I learned today was to continue to be myself. The original piece literally took me hours to write and I struggled more than ever to 'get it right' by text book definition. I wasnt writing with purpose nor was it heartfelt. When I am myself and I share with you a travel experience of a true story of a life moment, it flows. I even sometimes entertain myself when I see what comes out of my head and onto that paper.
The whole premise of doing what I do is to help customers take European vacations so that they can have unique experiences tailored to their interests and likes. My goal is to help in ways that make you grow through travel. It is my purpose in life to make your heart happy by creating experiences that turn into moments that turn into lifelong memories. My thrill is to help you continue your individual story. Finally, I know my brilliance!
Today is probably the first ever 'recall' newsletter you have ever received. I am happy this happened today. My promise to you from here on out for Glide and otherwise is to deliver to you a little slice of my life through travel experiences, life lessons, stories and otherwise.
This content is written with a joyful heart, It's time to flip the page.
Until next time, Just Glide.
Lisa D Fitzgerald, CTA, is the owner of Fitzgerald Travel. Lisa has 23 years of full service experience and is a graduate of the Travel Institute. She is knowledgeable in all forms of travel, with a focus on European Itineraries.